Virtual Reality: Enhancing Trade Shows and Events

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Written By Naomi Martin

Naomi Martin is a dedicated writer with a passion for exploring the intricacies of data security & sharing valuable insights.

Unleashing limitless possibilities in the virtual realm.


Virtual reality (VR) technology has revolutionized the events and marketing industry, providing a unique and innovative way to showcase products and services. By offering immersive experiences, companies can impress potential clients, increase foot traffic, analyze heat map technology to understand what aspects of the virtual reality experience are the most popular, and create unforgettable moments. In this article, we explore how virtual reality can enhance trade shows and events, provide an overview of the best laptops for VR in 2023 and leading companies worldwide providing VR solutions.

Virtual Reality for Trade Shows and Events

Virtual reality technology has countless applications for trade shows and exhibitions, ranging from product demonstrations to educating users about various aspects of companies and organizations, all while creating memorable interactions.

Some examples of successful trade show VR apps include:

  • the US Navy app, which gives users a chance to tour ships and submarines,
  • Puroland VR app, which provides an immersive experience of the Sanrio universe, and
  • HTC Vive’s immersive tour of Toyota office to showcase the Toyota High System.

Virtual reality can also be used for:

  • Segmenting booth visitors based on their interests,
  • Improving future trade show experiences by analyzing heat maps to identify the most popular aspects of the virtual reality experience,
  • Marketing campaigns,
  • Training purposes,
  • And so much more.

One of the biggest advantages of VR technology is portability, which means it can be easily set up in exhibition booths or other event spaces. Moreover, VR technology is available on multiple platforms such as Google Cardboard, Gear VR, HTC Vive, and web embed, making it accessible to a wide range of customers.

Companies that provide VR solutions often offer customized experiences that can be produced for specific events. Clients can test multiple approaches, from big screen VR to multiplayer VR and from customized product demonstrations to an immersive long-form tour. Virtual Reality offers a broad scope of possibilities that immerse users in a world of limitless potential

Best Laptops for VR in 2023

Having a high-performance laptop is essential to ensure the smooth running of VR technology at events and trade shows. A powerful graphics processing unit (GPU) and dedicated graphics cards are vital. In 2023, the recommended minimum is a mobile GeForce GTX 1660 Ti with higher-tier GPUs preferred. Additionally, laptops should have at least four processing cores and display port connectors. A minimum of 256 GB SSD and 1 TB HDD for storage is essential, although battery life is less relevant.

The Lenovo Legion 7 Gen 7 is currently the best performing laptop on the market regarding processing power, display, and graphics, making it an excellent choice for VR events and trade shows. A cheaper laptop that still packs a punch is the MSI Katana GF66, well-suited for smaller events or with a tighter budget.

Other notable laptops worth mentioning for VR events include:

  • MSI GT62VR-6RE Gaming Laptop Hire, which offers a responsive gaming experience with a 6th generation Intel Core i7 processor and an NVIDIA GTX 1070 graphics card.
  • Gaming PC Hire i7 RTX 2080 – ideal for live streaming of VR events.

Companies Providing VR Solutions for Events

Oppermann Events is a global provider of virtual reality and augmented reality solutions for various settings such as trade shows and events. They offer:

  • Individually produced content
  • A VR construction kit for customized experiences
  • Laptop VR set-ups, simulators, games, applications, and 360-degree videos.

Bryght is another firm offering VR equipment and event hire worldwide. They can assist with:

  • Product launches
  • Trade shows
  • Corporate events
  • Parties

Their VR event rental services consist of high-spec laptops, VR headsets (including Oculus Quest VR headset hire), 360 cameras, and mobile phones.

InstaVR has also been a formidable contender in the virtual reality software space. With InstaVR, anyone can create VR experiences by uploading 360-degree photos, videos, and audio. The platform provides helpful templates for virtual reality app development and has been used by companies from various industries, including Charisma Productions and the University of Notre Dame.

These companies have invested in the highest-quality VR & events hire specialists to provide an immersive virtual experience that engages and captivates clients. To ensure precisely produced events and marketing campaigns, it is essential to rely on skilled experts in the industry.


Virtual reality has enormous potential for enhancing trade shows and events. From product demonstrations to immersive marketing campaigns, VR offers a unique and innovative approach to client engagement. Investing in the recommended VR equipment, such as the Lenovo Legion 7 Gen 7 or MSI Katana GF66, and relying on experienced companies, such as Oppermann Events or Bryght, can provide truly amazing results for your trade shows and events.

Virtual reality technology is revolutionizing events and marketing by offering limitless potential for immersive client experiences. Whether you need a customized product demonstration, 360 cinema, trade show VR booth, VR for entertainment, or experiential marketing, there is no limit to the possibilities available with virtual reality.